INTERNATIONAL CONSUMER-BEHAVIOR - ITS IMPACT ON MARKETING STRATEGY-DEVELOPMENT - SAMLI,AC

Authors
WILSON LJ
Citation
Lj. Wilson, INTERNATIONAL CONSUMER-BEHAVIOR - ITS IMPACT ON MARKETING STRATEGY-DEVELOPMENT - SAMLI,AC, Public relations review, 23(1), 1997, pp. 85-86
Citations number
1
Categorie Soggetti
Communication,Business
Journal title
Public relations review → ACNP
ISSN journal
03638111
Volume
23
Issue
1
Year of publication
1997
Pages
85 - 86
Database
ISI
SICI code
0363-8111(1997)23:1<85:IC-IIO>2.0.ZU;2-Y