Ah. Eide et al., CULTURAL ORIENTATION AND ALCOHOL-TYPE PREFERENCES AMONG ADOLESCENTS IN 4 SOCIOCULTURAL SUBGROUPS IN ZIMBABWE, Journal of cross-cultural psychology, 29(2), 1998, pp. 343-357
A classroom survey among 3,061 secondary school students in four diffe
rent sociocultural subgroups was conducted in 2imbabwe. Structural equ
ation modelling was applied to explore the relationship among sociodem
ographic variables, school children's cultural orientation, and alcoho
l-type preferences. A model with local and global orientation as media
tors explained 17% of the variance in reported use of imported alcohol
types and 2.4% of the variance in use of traditional alcohol types. G
lobal cultural orientation was positively associated with reported exp
erimenting with, and use of, both imported and traditional alcohol typ
es, whereas local orientation was negatively associated with use of im
ported alcohol types and positively associated with use of traditional
alcohol types.