COMMERCIAL WWW SITE APPEAL - HOW DOES IT AFFECT ONLINE FOOD AND DRINKCONSUMERS PURCHASING BEHAVIOR

Authors
WHITE GK MANNING BJ
Citation
Gk. White et Bj. Manning, COMMERCIAL WWW SITE APPEAL - HOW DOES IT AFFECT ONLINE FOOD AND DRINKCONSUMERS PURCHASING BEHAVIOR, Internet research, 8(1), 1998, pp. 32
Citations number
8
Categorie Soggetti
Computer Science Information Systems",Telecommunications,"Computer Science Information Systems
Journal title
Internet research → ACNP
ISSN journal
10662243
Volume
8
Issue
1
Year of publication
1998
Database
ISI
SICI code
1066-2243(1998)8:1<32:CWSA-H>2.0.ZU;2-V
Abstract
This paper reports the results of a recent online survey of consumer a ttitudes toward selected US online storefronts marketing barbecue sauc e, cheese, olive oil, and potato chips as well as international compan ies marketing an assortment of specialty food products. It describes t he relationship between consumer attitudes toward a commercial WWW sit e and likelihood of purchase as well as demographic factors which are related to online purchasing behavior of food and drink products.