This paper reports on Phase II of a two-part project to identify and i
mplement user-based design criteria in World Wide Web sites. The test
site is a Web page for the academic business community. As an alternat
ive to existing, largely ad hoc design processes, the authors develope
d a user-based design process, gathering user input at three different
times in the process. Delineating this four-stage process (informatio
n-gathering; development; test and evaluation; and implementation) is
a major focus of the paper. In addition to explaining the process in d
etail, the paper reports on the second stage of this process, which in
volves operationalizing definitions of the criteria and translating th
e criteria into Web page features and, to some extent, on the evaluati
on activities undertaken during Stage 3. Already reported are the resu
lts of Stage 1, which gathered user criteria for evaluating Web sites
through a focus group session.