We report asymmetric hysteresis loops measured using the magneto-optic
Kerr effect from epitaxial Fe(110) and Co(110) thin films with in-pla
ne magnetic anisotropy. This asymmetry appears to violate the invarian
ce of the hysteresis loop under the transformation M-->-M, H-->-H (M i
s the magnetization and H is the applied field). The asymmetric magnet
o-optic response is due to a product of the longitudinal and transvers
e components of the magnetization and proves the existence of the tran
sverse component of the magnetization and, therefore, of the coherent
rotation model of magnetization reversal. We simulate the observed hys
teresis loops with a term in the magneto-optic response second order i
n the magnetization that is much larger than predicted by the standard
magneto-optic theory.