THE CHANGING-ROLE OF MASS-MEDIA IN PREVENTING EXCESSIVE ALCOHOL-USE

Authors
GORMAN DM
Citation
Dm. Gorman, THE CHANGING-ROLE OF MASS-MEDIA IN PREVENTING EXCESSIVE ALCOHOL-USE, Drugs: education, prevention policy, 2(1), 1995, pp. 77-83
Citations number
18
Categorie Soggetti
Substance Abuse
Journal title
Drugs: education, prevention policy → ACNP
ISSN journal
09687637
Volume
2
Issue
1
Year of publication
1995
Pages
77 - 83
Database
ISI
SICI code
0968-7637(1995)2:1<77:TCOMIP>2.0.ZU;2-V
Abstract
Previous reviews have shown that mass media interventions have limited impact on alcohol use and alcohol-related problems, at least when del ivered using a 'universal' strategy. This paper begins by reviewing re cent mass media programs which have employed this strategy. It then go es on to describe alternative strategies through which mass media prog rams can be delivered. Specific examples of these alternative approach es are discussed.