The paper proposes an original class of models for the continuous-time
price process of a financial security with nonconstant volatility. Th
e idea is to define instantaneous volatility in terms of exponentially
weighted moments of historic log-price. The instantaneous volatility
is therefore driven by the same stochastic factors as the price proces
s, so that, unlike many Other models of nonconstant volatility, it is
not necessary to introduce additional sources of randomness. Thus the
market is complete and there are unique, preference-independent option
s prices. We find a partial differential equation for the price of a E
uropean call option. Smiles and skews are found in the resulting plots
of implied volatility.