This paper proposes a new explanation for the smile and skewness effec
ts in implied volatilities. Starting from a microeconomic equilibrium
approach, we develop a diffusion model for stock prices explicitly inc
orporating the technical demand induced by hedging strategies. This le
ads to a stochastic volatility endogenously determined by agents' trad
ing behavior. By using numerical methods for stochastic differential e
quations, we quantitatively substantiate the idea that option price di
stortions can be induced by feedback effects from hedging strategies.