Objectives. Two studies examined the cognitive regulation of restraine
d eaters' eating behaviour. It was hypothesized thar restrained dieter
s should have more restraint-related cognitions in the presence of foo
d stimuli than unrestrained eaters, whereas restrained non-dieters sho
uld occupy an intermediate position. The correlation between cognition
and consumption should be zero for unrestrained eaters and negative f
or restrained eaters. Design. participants currently dieting or not di
eting and of high or low restraint status (median split) were presente
d in Study 1 with high and low calorie food words and asked to list th
eir thoughts. In Study 2, participants listed thoughts following a tas
te test. In both studies diet and restraint status were related to res
traint relevant thoughts. In Study 2 thoughts were also related to act
ual consumption. Methods. Participants were female students; restraint
status was measured with the Restraint Scale; current diet status was
assessed with one question. Fifty-two unrestrained eaters, 38 restrai
ned non-dieters and 18 restrained dieters participated in Study 1; 33
unrestrained eaters, 19 restrained non-dieters and 11 restrained diete
rs participated in Study 2. Results. Food stimuli elicited more eating
control, weight-and shape-related thoughts in restrained dieters than
in unrestrained eaters, with the restrained non-dieters occupying an
intermediate position. Consistent with predictions, the cognition-cons
umption correlation was zero for unrestrained eaters and negative (tre
nd) for restrained dieters. Contrary to prediction, this correlation w
as positive for restrained non-dieters. Conclusions. Results show that
cognitions play an important role in the regulation of the eating beh
aviour of restrained individuals. They further suggest that the cognit
ive regulation of food intake in restrained eaters may be based on dif
ferent mechanisms in dieters as compared to non-dieters.