The cAMP responsive element binding protein (CREB) is a nuclear protei
n that modulates the transcription of genes with cAMP responsive eleme
nts in their promoters. Increases in the concentration of either calci
um or cAMP can trigger the phosphorylation and activation of CREB. Thi
s transcription factor is a component of intracellular signaling event
s that regulate a wide range of biological functions, from spermatogen
esis to circadian rhythms and memory. Here we review the key features
of CREB-dependent transcription, as well as the involvement of CREB in
memory formation. Evidence from Aplysia, Drosophila, mice, and rats s
hows that CREB-dependent transcription is required for the cellular ev
ents underlying long-term but not short-term memory. While the work in
Aplysia and Drosophila only involved CREB function in very simple for
ms of conditioning, genetic and pharmacological studies in mice and ra
ts demonstrate that CREB is required for a variety of complex forms of
memory, including spatial and social learning, thus indicating that C
REB may be a universal modulator of processes required for memory form
ation.