Background: Smoking during pregnancy causes 20 to 30 percent of low bi
rthweight and IO percent of infant mortality in the United States. Bri
ef counseling can reduce rates of smoking. The study objectives were t
o describe Texas obstetricians' pregnancy smoking cessation counseling
activity and to identify attributes associated with consistent, effec
tive counseling. Methods: A survey was mailed to a random sample of Te
xas obstetricians. Results: A response rate of 44 percent (n=204) was
attained A counseling coverage-effectiveness index was created based o
n the percentage of smokers counseled and use of specific techniques.
Almost all respondents reported asking about smoking; fewer however re
ported counseling smokers. Physicians with low inner scores, indicatin
g inconsistent coverage, ineffective counseling, or both were dissatis
fied with their current counseling, did not perceive counseling to dec
rease smoking, were not aware of the risks of smoking, and were unfami
liar with expert reports and recommendations for prenatal care. Conclu
sions: Obstetricians who are not reached by expert reports and guideli
nes from groups outside their specialty or who do not perceive the ser
iousness of maternal smoking are less likely to counsel consistently a
nd to use the most effective techniques. Continuing medical education
at local, state, and national levels should be directed toward increas
ing knowledge and skills about smoking cessation counseling of pregnan
t women.