Aims. The potential importance of alcohol outcome expectancies in the
initiation and maintenance of drinking has been supported by studies s
howing that these expectancies are present before drinking begins, and
that they predict drinking both cross-sectionally and longitudinally.
Although initiation of drinking behavior may be influenced by expecta
ncy, subsequent drinking experience may modify expectations. We used s
tructural modeling techniques to investigate the relative influence of
expectancy and drinking in a three-wave longitudinal study of Norwegi
an adolescents. Design. Survey incorporating self-administered questio
nnaires. Setting. Twenty-two schools in Hordaland County on the west c
oast of Norway. Participants. Nine hundred and twenty-four seventh-gra
de students; 45.7% female. Measurements. Alcohol use (frequency, quant
ity, drunkenness); the Norwegian version of the Alcohol Expectancy Que
stionnaire for adolescents. Findings. Among students who were already
drinkers upon entry into the study, expectations of positive social ef
fects of alcohol predicted drinking longitudinally. Among those who be
gan drinking during the study, these social expectancies predicted dri
nking initiation, but drinking also influenced subsequent expectancy i
n the early stages of drinking. Conclusions. These results support a r
eciprocal relationship of drinking to positive expectancy, highlightin
g the importance both of expectancies on influencing drinking, and of
early drinking experiences on the development of positive expectancies
.