There is now considerable evidence suggesting that estimated betas of
unconditional capital asset pricing models (CAPMs) exhibit statistical
ly significant time variation. Therefore, many have advocated the use
of conditional CAPMs. If we succeed in capturing the dynamics of beta
risk, we are sure to outperform constant beta models. However, if the
beta risk is inherently misspecified, there is a real possibility that
we commit serious pricing errors, potentially larger than with a cons
tant traditional beta model. In this paper we show that this is indeed
the case, namely that pricing errors with constant traditional beta m
odels are smaller than with conditional CAPMs.