The question of how the temperature dependence of the thermal conducti
vity of a gas affects its cooling rate is addressed by considering the
thermal evolution of a hot gas brought into sudden contact with cold
walls. It is shown that if the thermal conductivity coefficient increa
ses with decreasing temperature, as it is the case for the cross-held
heat transport in a strongly magnetised plasma, the whole scenario of
the cooling process can be completely changed, resulting in a substant
ial reduction of the gas cooling time. Besides demonstrating these unu
sual cases of heat conduction, the paper also aims to illustrate how '
'physical'' approaches to nontrivial problems allow to tackle them ana
lytically by quite simple mathematical means.