F. Valleetourangeau et al., JUDGING THE IMPORTANCE OF CONSTANT AND VARIABLE CANDIDATE CAUSES - A TEST OF THE POWER PC THEORY, The Quarterly journal of experimental psychology. A, Human experimental psychology, 51(1), 1998, pp. 65-84
In two causal induction experiments subjects rated the importance of p
airs of candidate causes in the production of a target effect; one can
didate was present on every trial (constant cause), whereas the other
was present on only some trials (variable cause). The design of both e
xperiments consisted of a factorial combination of two values of the v
ariable cause's covariation with the effect and three levels of the ba
se rate of the effect. Judgements of the constant cause were inversely
proportional to the level of covariation of the variable cause but we
re proportional to the base rate of the effect. The judgements were co
nsistent with the predictions derived from the Rescorla-Wagner (1972)
model of associative learning and with the predictions of the causal p
ower theory of the probabilistic contrast model (Cheng, 1997) or ''pow
er PC theory''. However, judgements of the importance of the variable
candidate cause were proportional to the base rate of the effect, a ph
enomenon that is in some cases anticipated by the power PC theory. An
alternative associative model, Pearce's (1987) similarity-based genera
lization model, predicts the influence of the base rate of the effect
on the estimates of both the constant and the variable cause.