THE IMPACT OF SEX AND GENDER-ROLE SELF-PERCEPTION ON AFFECTIVE REACTIONS TO DIFFERENT TYPES OF FILM

To what extent do differences in biological sex and psychological gend er identity influence affective reactions to different genres of film? In order to address this question, this investigation examined the im pact of sex and gender role self-perceptions on viewers' responses to neutral, melodramatic, and violent plm segments. Working with a predom inantly Caucasian population (93% Caucasian) at a southeastern univers ity, the results emphasize the importance of sex and gender role self- perceptions on viewers' affective responses to media entertainment The implications of these findings are discussed.