The main goal of the present study was to investigate the interrelatio
nships among prejudice and the endorsement and activation of cultural
stereotypes. The endorsement of stereotypes was examined using an attr
ibution estimate measure. Stereotype activation was examined using apr
onunciation task with short and long stimulus onset asynchronies (300
ms and 2000 ms) to induce automatic and controlled processing. As expe
cted, high prejudiced participants endorsed cultural stereotypes to a
greater extent than low prejudiced participants. Furthermore, for high
prejudiced participants, Black category labels facilitated stereotype
activation under automatic and controlled processing conditions. For
low prejudiced participants, no evidence of differential activation wa
s found for stereotypes relative to non-stereotypes as a function of c
ategory labels under either processing condition. In addition, stereot
ype activation was correlated with individual differences in stereotyp
e endorsement.