Gy. Hong, LOGISTICS AND RESEARCHERS AS LEGITIMATE TOOLS FOR DOING INTERCULTURALRESEARCH - A REJOINDER TO GUNTHER, Culture & psychology, 4(1), 1998, pp. 81-90
Gunther's (1998) story highlights the critical importance of practical
issues such as logistics and the researcher's active role in 'doing'
intercultural research. For example, the social psychological notion o
f 'informed consent' has become institutionalized as a bedrock of Nort
h American social science research. Yet in intercultural research rigi
d adherence to North American norms for informed consent can violate b
oth subjects' and researchers' culture-specific communication codes in
societies where human relations function differently from US or Europ
ean habitual patterns. 'Cookbook'-type application of the social ethic
al norms that have become canonized in one society in a different (or
even among different subgroups within the same) society can lead to fu
ndamental problems in scientific knowledge construction.