MANAGING A PUBLIC-RELATIONS FIRM FOR GROWTH AND PROFIT - CROFT,AC

Authors
PARKER R
Citation
R. Parker, MANAGING A PUBLIC-RELATIONS FIRM FOR GROWTH AND PROFIT - CROFT,AC, Journal of the Academy of Marketing Science, 26(1), 1998, pp. 70-70
Citations number
1
Categorie Soggetti
Business
Journal title
Journal of the Academy of Marketing Science → ACNP
ISSN journal
00920703
Volume
26
Issue
1
Year of publication
1998
Pages
70 - 70
Database
ISI
SICI code
0092-0703(1998)26:1<70:MAPFFG>2.0.ZU;2-O