RESPONSE - THE COMPLETE GUIDE TO DIRECT MARKETING - GELLER,LK

Authors
CONRAD CA
Citation
Ca. Conrad, RESPONSE - THE COMPLETE GUIDE TO DIRECT MARKETING - GELLER,LK, Journal of the Academy of Marketing Science, 26(1), 1998, pp. 70-71
Citations number
3
Categorie Soggetti
Business
Journal title
Journal of the Academy of Marketing Science → ACNP
ISSN journal
00920703
Volume
26
Issue
1
Year of publication
1998
Pages
70 - 71
Database
ISI
SICI code
0092-0703(1998)26:1<70:R-TCGT>2.0.ZU;2-H