B. Muller, OPPORTUNITY COSTS, UNCERTAINTY, DECENTRAL ORGANIZATION - REASONS FOR A REVIVAL OF THE FULL COSTING PRINCIPLE, Kieler Milchwirtschaftliche Forschungsberichte, 50(1), 1998, pp. 31-51
Although the full cost principle as a decision support instrument has
been rejected by business science for long, it enjoys, even nowadays,
a lasting popularity in the dairy practice. It is investigated whether
there exist decision situations in which the use of full costing info
rmation is logically justified. For centralized decisions full costing
data basically induce wrong decisions. Although the costing system us
ing investment appraisal methods allows to further recognize additiona
l direct costs in the accounts and to consider limited decision depend
encies, it does not justify the use of the full costing principle. For
the examination of decisions taken under risk by a rise avers decisio
n maker, overhead costs, besides direct costs, are relevant for the de
cision, also for short-term production decisions. However, these overh
ead cost can only be considered as a whole in their relation to the ri
sk-utility function of the decision-maker. An allocation to the indivi
dual products is not justified. If decisions taken upon information fr
om different sources are investigated, an exclusive consideration of d
irect costs leads to false data delivered by the division managers to
the central division and thus to an excessive production. Taking into
account overhead costs and their allocation to the individual products
according to the Groves algorithm avoids a conflict between individua
l and global interests and thus offers a solution to the information p
roblem. Even if full costing is partly justified, it should only be us
ed as a complement to the direct cost accounting as it is not able to
support decision models. It can merely be interpreted as a foresight f
or situations with nonexisting decision models. Therefore it is recomm
ended to dairy industries to recognize in the accounts the correspondi
ng direct costs of the different reference objects according to the Ri
ebel'schen System of basic calculation and to merely consider full cos
ting principle as a complementary instrument.