Information is the stock in trade for all technical communicators, yet
the concept of information as it applies to technical communication h
as not been well defined. This article presents an understanding of in
formation that, it is hoped, will promote the development of a unified
, theoretical base for the practice of technical communication. The co
ncept of information is examined from the perspectives of mathematics,
engineering, biology, and human behavior. Characteristics of informat
ion common to all information systems are brought forward to a key und
erstanding-that information is inextricably linked with behavior. It f
ollows that the first step in designing an information product is to s
tate its purpose in terms of a desired behavioral outcome. Measuring b
ehavior then becomes the most significant measure of an information pr
oduct's quality.