The drilling of horizontal wells has led to new demands on drilling fl
uid design. Less damaging drill-in fluids are formulated after extensi
ve geological testing of the productive formation. This paper describe
s the main tests undertaken and some of the fluids commercially availa
ble. Geological analysis of the formation is followed by the testing o
f a proposed fluid, including extended exposures of the formation and
fluid in conditions imitating those: found downhole. Potential product
ion impact is assessed by a return permeability test. With a clear und
erstanding of what causes formation damage, drill-in fluid chemistry a
nd properties can be engineered to prevent damage. Glycol, formate and
sized calcium carbonate particle technologies are described.