A recently constructed data series suggests that the hotel: industry h
as experienced two rather large building booms from 1969 to 1994. By c
ontrast, hotel demand seems to move closely with the United States eco
nomy, at a much higher cyclic frequency. Occupancy and room rental rat
es follow the slower movements in supply. A structural model is estima
ted over this series which displays long lags between occupancy and ro
om rental rate changes, as well as between room rental rates and new s
upply. These lags create a system of difference equations that is clos
e to being dynamically unstable. Forecasting forward with smooth econo
mic growth, yields a new and even larger future building boom.