Compositionally homogeneous modified polyacrylamides were synthesized
by micellar copolymerization leading to hydrophobically associating po
lymers with a large range of viscosifying properties. The strength of
the hydrophobic associations depends on the structure of the hydrophob
ic comonomer and its distribution. Hydrophobic comonomers with a bulky
structure lead to particularly strong thickening properties. Contrary
to polyacrylamides that present a classical high affinity adsorption
isotherm on alumino silicate surface, the adsorption of hydrophobicall
y modified polymers increases with polymer concentration. The effect i
s observed even if no intermocular associations are evidenced in solut
ion. The bound fraction of water was determined by H-1 NMR, thus givin
g indirect information on the adsorbed layer structure. Some modified
polymers nearly completely replace the bound water, forming a quasi im
penetrable adsorbed layer.