U. Hiebl, 2ND HOMES AND THE REAL-ESTATE MARKET - AN ANALYSIS CONTRIBUTING TO THE GEOGRAPHY OF THE REAL-ESTATE MARKET IN AUSTRIA, Mitteilungen der osterreichischen Geographischen Gesellschaft, 139, 1997, pp. 145-170
There is a great deal of geographical research into ''second-homes'',
but monetary aspects are hardly ever touched upon. In a European conte
xt, the property market on the whole underwent marked changes and deve
loped a clear segmentation during the past few years in Austria as wel
l. As a research project on the real estate market within the framewor
k of the research focus of the Austrian Research Foundation (FWF) on '
'Austria - Space and Society'' a number of theses were prepared about
various segments of the property market by means of an analysis of adv
ertisements. This cost-effective method is a novel approach in geograp
hical real estate research. Special emphasis was placed on the investi
gation of market phenomena. Due to the fact that advertisements tend t
o mirror changes in the spectrum of supply and demand quickly, this te
chnique appeared to be most appropriate. The present author's topic wa
s ''Second Homes''. According to the data available the study concentr
ated on second homes for leisure purposes. This paper deals primarily
with the price of properties as the core variable. An extensive data a
nalysis proved that the price charged for a second home depends on its
location, the type and size of the building as well as on the qualiti
es characterizing its surroundings. In this way not only Austria's cur
rent status in the international property market but also its competit
iveness was assessed. When comparing properties offers of estate agent
s and those of the owners themselves the present author found, among o
ther things, that estate agents generally advertise larger and higher-
priced second homes and incline towards more expensive advertisements.
It is interesting to note that estate agents in Austria do business m
ainly in the provinces where their offices are located. Transactions a
cross province boundaries are only found in the easternmost provinces,
i.e. Lower-Austria, Vienna and Burgenland. Generally speaking, the st
udy arrived at findings concerning the (in most cases) local and regio
nal actors of the real estate market as well as the spectrum of advert
isements in newspapers and magazines, the general characteristics, the
location, type of building, and size of the second homes offered. Mor
eover a map of the variations in real estate prices across Austria, bo
th segments-specific and regional ones, is presented. It constitutes a
firm basis for further research and has, moreover, prognostic value.
Thus this paper is expected to contribute to the realm of geographical
real estate research, a fascinating topic likely to remain so in futu
re.