This payer examines the emerging concept of 'people-centredness' in re
lation to health, care. It raises issues resulting from debates about
consumerism within health care to set the parameters for the ensuing a
nalysis. The particular context for the analysis is Welsh health care
policy which proclaimed 'health gain', 'resource effectiveness' and 'p
eople-centredness' as the three core objectives of the health service
re-foe-us. Illustrations about the range of meanings of 'people-centre
dness' are drawn from one of the author's (BW) studies in the field of
community mental health. The analysis posits different relationships
between 'health gain' and 'people-centredness' and considers the impli
cations for a re-definition and re-working of ideas about people-centr
edness in health services.