NEED FOR COGNITION AND THOUGHT-INDUCED ATTITUDE POLARIZATION - EXAMINING POSSIBLE DEMAND CHARACTERISTICS

Two sets of research demonstrate that individual differences in need f or cognition moderate the effect of thought on attitude polarization. However, one set indicates that a low need for cognition is associated with greater thought-induced attitude polarization, whereas the other set indicates that a high need for cognition is associated with great er thought-induced attitude polarization. The present study provides e vidence that the former, but not the latter, pattern of results may be due to demand characteristics.