According to the 'semantic differential technique' the affective meani
ng of words can be quantified in statistically defined, independent di
mensions where every word is uniquely located on the three dimensions
evaluation ('good-bad'), potency ('strong-weak'), and activity ('activ
e-passive'). Two experiments were performed on a total of 52 adults: f
irst, 162 nouns were rated by 30 subjects. All words had a comparable
number of letters and frequency of occurrence in the German language.
A factor analysis followed by varimax rotation on the ratings yielded
three semantic dimensions, and for each dimension up to 20 words were
selected which scored highly positive or highly negative on one of the
three dimensions, and had small scores on the others. This resulted i
n six semantic word classes which were then used in electrophysiologic
al experiments performed on another group of 22 healthy right-handed a
dults. Stimuli were presented sequentially on a computer monitor in a
randomized order, and the EEG was recorded in 30 channels and continuo
usly stored on hard disk. A checkerboard reversal stimulus was used in
a control condition. Evoked potentials were computed off-line for eac
h semantic class. Comparison of the factor structure revealed highly s
imilar semantic dimensions and classification of all words used. in th
e electrophysiological data, specific brain activity occurred that was
related to semantic processing. These components, however, showed dis
tinctive differences to brain activity elicited by contrast reversing
checkerboard patterns as was evident from significant differences in c
omponent latency, amplitude, and scalp topography. Significant differe
nces in scalp topography, latency and field strength between semantic
word classes were not restricted to late 'cognitive' components, but b
rain activity at small latencies was affected by semantic meaning of t
he stimuli. Our data show how visually evoked brain activity is modula
ted by the meaning of the stimuli at early processing stages without r
eflecting hemispheric differences. (C) 1998 Elsevier Science B.V.