The search for employment was examined as coping through engagement in
motivated behavior. A model predicting social networking and employer
contact behavior was tested with a sample of persons anticipating col
lege graduation. Proposed relations among behavioral antecedents were
primarily drawn from Ajzen's (1985) theory of planned behavior, with t
he addition of cognitively appraised challenge. Structural equations a
nalysis revealed general support for hypothesized relations among atti
tude, norms, perceived behavioral control, intentions, and behaviors.
Cognitively appraised challenge partially mediated the effects of perc
eived behavioral control on job search intentions. Significant varianc
e in job search attitude was attributed to a valence by outcome expect
ancy interaction. Findings may be useful in promoting job search effor
ts, as well as furthering theoretical delineation of the search proces
s.