A behavioral pharmacological conceptualization of drug abuse is summar
ized, which views drug abuse as learned operant behavior that is reinf
orced by positive effects produced by drugs of abuse. In this view dru
g abuse may be better characterized as involving attraction rather tha
n compulsion. Incentive-based treatments may be useful for overcoming
and competing with the reinforcing effects of drugs of abuse. Illustra
tive examples of incentive-based treatments for drug abuse, and their
results, are described. The efficacy of incentive-based treatments ind
icates that many substance abusers possess the necessary skills to ach
ieve abstinence and suggests that motivational interventions alone may
be sufficient in many cases. Areas for further research are discussed
that relate to refining and developing incentive-based therapies and
to improving their practical utility and public acceptability.