The morbidity and mortality caused by epidemics threaten social functi
oning of complex societies. Societies mount a social response to epide
mics in order to contain the potential damage from uncontrolled diseas
e. Despite the threat posed by epidemics, social and contextual 'vulne
rabilities' often impede efforts to contain epidemics. The AIDS epidem
ic provides an example of a 'peculiar' epidemic, in which threat to so
cial welfare failed to provoke adequate social efforts at containment.
In order to examine the miscarriage of epidemic response, we intervie
wed 31 AIDS providers in Alameda County, California, about the develop
ment of their AIDS-related services. According to the people interview
ed, epidemic response in the County was marred by stigma associated wi
th AIDS, lack of adequate funding, difficulties in building collaborat
ive effort in a fragmented care system, and other political and social
problems. In spite of these obstacles, social mobilization enabled di
rectors of a wide variety of health care agencies to incorporate care
and prevention into their services. The findings support the concept t
hat 'vulnerabilities' can derail epidemic response, making widespread
social mobilization an essential tool for epidemic control. The discus
sion centers on the implication of these findings for the theoretical
understanding of social response to epidemics.