Quantitative measures of central light concentration and star formatio
n activity are derived from R and H alpha surface photometry of 84 bri
ght S0-Scd Virgo Cluster and isolated spiral galaxies. For isolated sp
irals, there is a good correlation between these two parameters and as
signed Hubble types. In the Virgo Cluster, the correlation between cen
tral light concentration and star formation activity is significantly
weaker. Virgo Cluster spirals have systematically reduced global star
formation with respect to isolated spirals, with severe reduction in t
he outer disk, but normal or enhanced activity in the inner disk. Assi
gned Hubble types are thus inadequate to describe the range in morphol
ogies of bright Virgo Cluster spirals. In particular, spirals with red
uced global star formation activity are often assigned misleading earl
y-type spiral classifications, irrespective of their central light con
centrations; 45% +/- 25% of the galaxies classified as Sa in the Virgo
Cluster sample have central Light concentrations more characteristic
of isolated Sb-Sc galaxies. The misleading classification of low-conce
ntration galaxies with low star formation rates as early-type spirals
may account for part of the excess of ''early-type'' spiral galaxies i
n clusters. Thus, the morphology-density relationship is not all due t
o a systematic increase in the bulge-to-disk ratio with environmental
density.