This article provides guidelines for presenting quantitative data in p
apers for publication. The article begins with a reader-centered desig
n philosophy that distills the maxim ''know the user'' into three comp
onents: (a) know your users' tasks, (b) know the operations supported
by your displays, and (c) match user's operations to the ones supporte
d by your display Next, factors affecting the decision to present data
in text, tables, or graphs are described: the amount of data, the rea
ders' informational needs, and the value of visualizing the data. The
remainder of the article outlines the design decisions required once a
n author has selected graphs as the data presentation medium. Decision
s about the type of graph depend on the readers' experience and inform
ational needs as well as characteristics of the independent (predictor
) variables and the dependent (criterion) variable. Finally, specific
guidelines for the design of graphs are presented. The guidelines were
derived from empirical studies, analyses of graph readers' tasks, and
practice-based design guidelines. The guidelines focus on matching th
e specific sensory, perceptual, and cognitive operations required to r
ead a graph to the operations that the graph supports.