The world is facing pressing problems. The Zero Emissions Research Ini
tiative (ZERI) has succeeded in identifying clusters of technologies w
hich respond to specific needs such as the provision of water and food
, the administration of health care, construction of housing, and the
creation of jobs. The person responsible for the program is not a scie
ntist, but an executive with broad experience in industrial innovation
s. A network of over 3000 scientists has contributed to the implementa
tion of the program through a system of ''electronic zooming'' based o
n the Internet, which has resulted in less than three years in the tra
nslation of scientific ideas into commercial applications. ZERI has de
veloped a theoretical framework, a common methodology, and a set of ca
se studies. (C) 1998 Elsevier Science Inc.