Periodic flashes of light have long served to probe the temporal prope
rties of the visual system. Here we show that during rapid flicker of
high contrast and intensity the eye reports to the brain only every ot
her flash of light. In this regime, retinal ganglion cells of the sala
mander fire spikes on alternating flashes. Neurons across the entire r
etina are locked to the same hashes. The effect depends sharply on con
trast and flash frequency. It results from a period-doubling bifurcati
on in retinal processing, and a simple model of nonlinear feedback rep
roduces the phenomenon. Pharmacological studies indicate that the crit
ical feedback interactions require only cone photoreceptors and bipola
r cells. Analogous period-doubling is observed in the human visual sys
tem. Under bright full-field flicker, the electroretinogram (ERG) show
s a regime of period-doubling between 30 and 70 Hz. In visual evoked p
otentials from the occiput, the subharmonic component is even stronger
. By analyzing the accompanying perceptual effects, we find that retin
al period-doubling begins in the periphery of the visual field, and th
at it is the cause of a long mysterious illusory flicker pattern.