PREVENTING THE PREMATURE DEATH OF RELATIONSHIP MARKETING

Authors
PEPPERS D ROGERS M
Citation
D. Peppers et M. Rogers, PREVENTING THE PREMATURE DEATH OF RELATIONSHIP MARKETING, Harvard business review, 76(3), 1998, pp. 178
Citations number
NO
Categorie Soggetti
Business,Management
Journal title
Harvard business review → ACNP
ISSN journal
00178012
Volume
76
Issue
3
Year of publication
1998
Database
ISI
SICI code
0017-8012(1998)76:3<178:PTPDOR>2.0.ZU;2-J