A sample of 78 U.S. students carried beepers for 1 week and reported i
n situ on their awareness of gender and race. The participants to whom
gender and race were more important were more aware of those characte
ristics, and their awareness of gender and race was more variable acro
ss situations. Awareness was higher in public than in private settings
; it was also higher during athletic than during academic involvement.
The White participants were more aware of race when they were in the
racial minority; the non-White participants were more aware of race wh
en they were in the racial majority. All the participants were more aw
are of gender when they were in the gender minority.