2 LEVELS OF AGENDA-SETTING AMONG ADVERTISING AND NEWS IN THE 1995 SPANISH ELECTIONS

This study had two goals: to replicate research by Marilyn Roberts and Maxwell McCombs on intermedia agenda setting in a Spanish election an d to explore that pattern of intermedia relationships at both the firs t and second levels of agenda setting. Similar to Roberts and McCombs' findings in a Texas gubernatorial election, the newspaper agenda in S pain did influence the agenda of issues in television news. At the sec ond level of agenda setting, two agendas of descriptive attributes wer e examined, the substantive agenda and the affective agenda of candida te attributes. For substantive attributes, newspaper political adverti sing influenced both the television and newspaper news agendas. TV new s, in turn, influenced the TV political advertising agenda. Examinatio n of the affective agenda revealed mostly reciprocal relationships.