DISTINGUISHING AMONG GREEN BUSINESSES - GROWTH, GREEN, AND ANOMIE

Environmental social scientists have yet To deal with the growing phen omenon of green businesses. In particular, we need to have some respon se to the notion that green businesses are significant enough to requi re a shift in public policy support for enhancing their proliferation. We cannot do this, however, unless we have a better sense of what con stitutes a ''green business.'' I argue that one way to do this is by d imensionalizing green businesses. One way to dimensionalize green busi nesses is by how they manage the anomie that arises as organizations a ttempt to meet ecological goals with market means. The strategies that businesses develop to deal with anomie reveals central issues about h ow green ideas have been embedded within the organization.