THE CAMPAIGNS OF THE AVFT AGAINST SEXIST ADVERTISING IN FRANCE - 1992-1995

This presentation of the campaigns launched in France against sexist a dvertising from 1992 to 1995 has the aim of capitalizing the achieveme nts in this field. By looking at the achievements and resistances, by defining the grounds on which they are based this article clarifies th e arguments used by the A.V.F.T. (Association against Violence Exerted on Women at Work). It also explains the attempts at justification by the institutions concerned: press organs, advertisers, the Advertising Control Agency. Finally, this article, based on a critical analysis o f numerous advertising campaigns, suggests various projects aimed at b roadening the political struggle against this type of advertising.