OVERVIEW: We understand very little of the process of discontinuous in
novation-how we make and implement the real technology breakthroughs.
Textbooks offer no single recipe. The history of the development of Su
rlyn(R) ionomer resins at DuPont teaches that the process is not simpl
e, requires close interaction of the researcher and the marketplace fo
rtitude by business leaders, and incredible perseverance by members of
the development team.