WOMEN AND THE MEDIA - WOMEN BEHAVING BADLY - RESTRUCTURING GENDER ANDIDENTITY IN BRITISH BROADCASTING ORGANIZATIONS

This article examines the impact of recent changes in the management a nd organization of British broadcasting on gender. It follows two key lines of inquiry. The first explores the structural relations between men and women and argues that changes in the terms and conditions of w ork in the major broadcasting corporations have fallen disproportionat ely heavily on women. The second explores the discursive and cultural processes that work within broadcasting organizations to construct a r ange of gendered occupational identities. Although these still remain constrained for women, the new organizational arrangements have opened up spaces wherein women may challenge the traditional ways in which t hey have been represented and may construct alternative, more challeng ing, identities.