P. Leonard, WOMEN AND THE MEDIA - WOMEN BEHAVING BADLY - RESTRUCTURING GENDER ANDIDENTITY IN BRITISH BROADCASTING ORGANIZATIONS, Harvard international journal of press/politics, 3(1), 1998, pp. 9-25
This article examines the impact of recent changes in the management a
nd organization of British broadcasting on gender. It follows two key
lines of inquiry. The first explores the structural relations between
men and women and argues that changes in the terms and conditions of w
ork in the major broadcasting corporations have fallen disproportionat
ely heavily on women. The second explores the discursive and cultural
processes that work within broadcasting organizations to construct a r
ange of gendered occupational identities. Although these still remain
constrained for women, the new organizational arrangements have opened
up spaces wherein women may challenge the traditional ways in which t
hey have been represented and may construct alternative, more challeng
ing, identities.