Scholarly productivity is an important issue for all academic discipli
nes. Empirical examinations of career research productivity have not b
een conducted in the marketing discipline, however. This study reports
the analysis and classification of total and career research publicat
ion activity for a cohort of 374 marketing academicians over a 20-year
period The analysis revealed seven different career patterns as well
as substantial differences in overall levels of career research produc
tivity. Patterns of productivity included those where academicians rea
ched a peak productivity early or midway in their careers as well as t
hose who produced at apr increasing level over the course of their car
eers. Productivity levels were identified based on four groupings that
included nonproducers, low producers (one to four articles), medium p
roducers (five to nine articles), and high producers (10 or more artic
les). Approximately one-third of the cohort were nonproducers, one-thi
rd were low producers, and one-third were medium to high producers. (C
) 1998 Elsevier Science Inc.