THE CONTENT MANAGEMENT STRATEGY - DONT GO TO WORK WITHOUT IT

Authors
STEAR EB
Citation
Eb. Stear, THE CONTENT MANAGEMENT STRATEGY - DONT GO TO WORK WITHOUT IT, Online, 22(3), 1998, pp. 87
Citations number
NO
Categorie Soggetti
Information Science & Library Science
Journal title
Online → ACNP
ISSN journal
01465422
Volume
22
Issue
3
Year of publication
1998
Database
ISI
SICI code
0146-5422(1998)22:3<87:TCMS-D>2.0.ZU;2-B
Abstract
A content management strategy sets the philosophy and direction for th e enterprise's use of content. For management, it demonstrates content 's impact on business processes and contribution to the bottom line.