INTELLIGENT MULTIMEDIA PRESENTATIONS IN THE WEB - FUN WITHOUT ANNOYANCE

Multimedia presentations for the Web increasingly attract attention. W ith the growth of the Internet and the expressiveness of multimedia, t here are new possibilities for advertising and electronic shopping. To improve the acceptance of customers and to realize ''new shopping fun '' without annoyance, it seems necessary to develop a system that adap ts the product presentation to the interest of the customers, their me dia preferences and the hardware and software preconditions. This pape r introduces the TELLIM system which offers these features for multime dia presentations in the web by using an incremental learning algorith m. (C) 1998 Published by Elsevier Science B.V. All rights reserved.