We report the first simultaneous measurement of the reflectivity and o
ptical emission of a strong (48 Mbar) shock front emerging at a free s
urface of a solid. Planar shock waves were driven by thermal x rays fr
om a laser-heated cavity. The inferred model-independent brightness te
mperature of the shock front in silicon turns out to be significantly
below the expected Hugoniot temperature. We find that our data cannot
be explained within the two-temperature model which assumes instantane
ous metallization of silicon in the density jump.