In 1992 the National Oceanic and Atmospheric Administration (NOAA) con
vened a panel of prominent social scientists to assess the reliability
of natural resource damage estimates derived from contingent valuatio
n (CV). The panel recommended that ''time dependent measurement noise
should be reduced by averaging across independently drawn samples take
n at different points in time.'' In this paper we examine the temporal
reliability of CV estimates. Our findings, using a CV instrument desi
gned to measure willingness to pay for a program to protect prince Wil
liam Sound, Alaska, from future oil spills, exhibited no significant s
ensitivity to the timing of the interviews.