The electrorheological (ER) phenomenon is widely attributed to the cha
ining of micron-sized polarizable particles when subjected to an exter
nal electric field. It has been hypothesized that the strength of the
particle-particle interactions determines the rheological properties o
f ER fluids. On the basis of an electrostatic polarization model, we p
roposed that by controlling the geometry of the particles, the dielect
ric properties of ER fluid can be enhanced, resulting in increased str
ength of the particle-particle interactions. In this work, we have dev
eloped systems featuring anisotropic particles and conducted a systema
tic study of the role of particle geometry in the response of ER fluid
s. Our findings appear to be in agreement with the electrostatic polar
ization model. (C) 1998 The Society of Rheology.