BACKGROUND. Understanding the organization of primary care practices i
s essential for implementing changes related to delivery of preventive
or other health care services. A theoretical model derived from compl
exity theory provides a framework for understanding practice change. M
ETHODS. Data were reviewed from brief participant observation fieldnot
es collected in the 84 practices of the Direct Observation of Primary
Care (DOPC) study and in 27 practices from three similar studies inves
tigating preventive services delivery. These data were synthesized wit
h information from an extensive search of the social science, nursing,
and health services literature concerning practice organization, and
of the literature on complexity theory from the fields of mathematics,
physics, biology, management, medicine, and family systems, to create
a complexity model of primary care practice. RESULTS. Primary care pr
actices are understood as complex adaptive systems consisting of agent
s, such as patients, office staff, and physicians, who enact internal
models of income generation, patient care, and organizational operatio
ns. These internal models interact dynamically to create each unique p
ractice. The particular shape of each practice is determined by its pr
imary goals. The model suggests three strategies for promoting change
in practice and practitioner behavior: joining, transforming, and lear
ning. CONCLUSIONS. This model has important implications for understan
ding change in primary care practice. Practices are much more complex
than present strategies for change assume. The complexity model identi
fies why some strategies work in particular practices and others do no
t.